A sign of renewal. This is the meaning behind the unanimously approved appointment of Giuseppe Attoma by the Board members of the Association for the Promotion of Industrial Design (APCI), founded in 1983. The founder and CEO of attoma joins other prominent figures such as Anne Asensio, Vice-President Design & Brand Experience at Dassault Systèmes, Yo Kaminagai, Conception Officer in the RATP’s Spaces and Heritage Department and Dominique Sciamma, Director of the Strate School of Design.
“It is about opening the Executive Board to the new design professions, such as service design, interaction design and information design, as well as to the agencies with which we are working closely on current developments, explains the Association’s President Anne-Marie Boutin. Today, everything is changing: production methods, consumption patterns, modes of travel, accepted practices, needs, expectations … Whereas, the projects conducted by attoma are in line with the need to adapt organizations and methods to this reality, whilst considering the underlying users.”
Organised since 1999 by the APCI, the Observeur highlights and rewards each year a selection of the best creations resulting from the collaboration between companies and designers.
The APCI primarily helps businesses to develop best practices for the integration of design so as to obtain maximum benefit for all interested parties: national and local innovation stakeholders, specialized consultants and of course designers. Last April, the members of the Association in fact signed a call to the future French President of the Republic to implement the measures needed to assert “the power of design in terms of value creation, innovation capacity and in opening up of markets”.