30 03 2017

International Railway Summit: attoma is a player in the field of mobility 4.0

Peter Livaudais, Associate Director of the agency demonstrated attoma’s expertise in the field of rail transport at the 4th summit held in Paris.

Demographic explosion and urbanization, digitalization and vehicle automation, the arrival of new “disruptive” market participants such as Uber... To discuss the numerous challenges and issues facing the world of rail transport, industry leaders and specialist technical experts met from 15th February to 17th February in the prestigious venue of the International Union of Railways at the base of the Eiffel Tower.

Guillaume Pepy, head of the SNCF and other VIPs, as well as a hundred delegates from 26 countries around the world, attended a presentation made by attoma’s Associate Director entitled “User experience and service design for rail, real life in Paris”. Peter Livaudais presented 3 key projects conducted by attoma in the field of public rail transportation of yesterday, today and tomorrow: the Navigo loading kiosks, the orientation, information and signage system for Châtelet-Les Halles and the metro network Grand Paris Express (GPE).

3 projects focusing on the user, with the creation of an interface “one task, one screen” for the RATP terminal, passenger information being as important as the architectural considerations in the underground station, and considering passengers’ cognitive load and physical exertion in planning the GPE. “Understanding the users is a prerequisite for a solid design, the Associate Director of attoma stated. Technology is temporary.”