01 03 2016

IT-Trans: Giuseppe Attoma challenges the concept of the techno-enthusiast in the mobility sector

Giuseppe Attoma will be featured as of the speakers at the IT-Trans conference being held March 1-3 in Karlsruhe, Germany.

This conference, organized by UITP every two years, provides a forum for discussions on the latest and greatest technological innovations in the public transport sector.

The afternoon session on March 2nd will be devoted to examining the role of data and information in customer relations. Within this context, Giuseppe Attoma will discuss the myth of all-powerful technology by addressing actual travelers’ behavior.

Citing concrete examples of our agency’s projects for a number of players in the mobility sector, he will bring up key issues in user behavior, and examine the most appropriate methods of determining how travelers are able to engage (or not) with technology during their journeys.