Not providing all the information in all places and at all times to passengers, but making sufficient and relevant information available to reassure them when the service is fully operational and enable them to adjust their journey in case of disturbance. This is the user-tested strategy that attoma has implemented to assist SNCF Transilien in designing their Traffic information screens currently deployed in stations and multimodal hubs of the Greater Paris Area.
At a glance, passengers are able to see on these information screens whether their journeys will be disrupted or not, not only for the lines leaving the station they are in, but also for connections on their onward rail journeys (train, RER, tramway and underground). They are therefore able to anticipate how their journeys will go and change routes when this proves to be necessary.
The rationale, the presentation and the prioritisation of the content displayed fit into the “Charter for Passengers Information Media and Content” developed by attoma for Île-de-France Mobilités. What are the main principles? Introduction of a standard “transport language” across the region, i.e. a standard language and a standard way of presenting information to ensure the readability of the services provided by the public transport system, along with the implementation of an “information ecosystem” that takes into consideration the psychological, mental and cognitive capabilities of users, and their need for different types of information depending on where they are in the course of their journey.