Family Movie, positioned as the market reference in terms of Super 8 digitisation for a targeted "passionate" public, wanted to revise its web service value proposition in order to address a more diversified, "non-specialist" group of individuals.
Through a series of workshops, Attoma helped Family Movie map out a new offer. Workshops focused on depicting the audience, co-designing UX, and building an editorial strategy. A new visual identify was also created.
The new service, launched in early 2014, offers editorial content and a web-adapted information architecture that provides an optimum reading experience. The fully responsive site can be adapted to all types of digital devices: Smartphones, desktops, tablets and Retina screens.