At the time when the Navigo public transport pass was introduced, Attoma designed the Human-Machine interface of the ticket vending machines installed in the RATP network.
In an extremely sensitive and high-stakes usage context characterised by the gradual decline in sales at ticket windows, Attoma based the interface design on its consideration of an extremely diverse user population and this population's user logic. By choosing simple navigation principles based on intuitive text slogans, and simple, expressive graphics, they were able to encourage a positive perception of the user interface, which is now integrated in a fully coherent and convivial way into the RATP brand territory.
Attoma also designed new interface models enabling the purchase of tickets and ticket booklets, also available in versions for visually impaired and blind users.
The project was awarded two "Stars" by the Design Observer for its innovative, user-centric approach.