We use techniques of ethnographic observation and semiotic analysis to understand users' behaviours and habits, be these via in situ individual interviews, focus groups, user tests or workshops, etc. The insights that stem from these analyses enable us to clarify the needs and strategic objectives of each project, to guide and support the decision-making process, and to mitigate the risks related to innovating services.
Taking into account their objectives, identity and constraints, we help our clients define and implement strategies for innovative and relevant services. Working closely with all stakeholders, we put together an appropriate operational master plan that includes a competitive analysis, a definition of the user's journey via the different touchpoints, and action plans that make it possible to implement the approved stategies.
We conceive, shape and develop rich, coherent services for all concerned touchpoints, be they digital or physical. Thanks to our multidisciplinary approach, we are able to ensure the very best integration of all professional stakes, user experiences, brand, content and technical implementation. Our experience in managing complex projects means that we can anticipate the risks and produce specifications that are perfectly aligned with the sought-after objectives.